In this way, you will find pages where ‘football’ and ‘gear’ are mentioned up to 3 words apart. Use a number for X to find pages where two keywords are mentioned in a sequence of that number of words.įor example, if the AROUND(4) function, you will get pages as results where keyword 1 and keyword 2 appear within 4 words of each other in the text. With AROUND(X) you can determine how fuzzy your search should be. You can use the * function to find all matching variants while the keywords are included in the desired order and phrase. If you ensure an exact match, you can skip matching results if there is another word between your keywords. Suppose your two keywords are often mentioned together, but there might be an ‘or’, an ‘and’ or something else in between. You can also combine this method with quotes to remove exact phrases. This excludes terms that should not appear in the search results. Keyword 1 -Keyword 2 -Keyword 3 -Keyword 4 This extends the boolean search operator OR and shows articles related to keyword 1 and keyword 3 OR keyword 2 and keyword 3.Ī normal search query for all three keywords limits the range of results, as Google prioritises results that contain all three keywords by default. Use brackets to group terms that you want to prioritise or find in conjunction with another term. Grouping, prioritising or linking terms with brackets This works best if the two keywords do not appear together too often. This displays results containing one or the other keyword in a normal search for pages where both occur. Words in inverted commas should appear in the exact order and spelling in which you type them. It allows you to force Google to display only pages where an exact match with a word or phrase has been found in quotes. Keyword quotes are one of Google’s most basic search operators. This gives them a handy way of identifying problems and opportunities. Many content marketers are unaware of these basic search operators. Whether it’s finding inspiration for content, observing competitors or checking your own domain, a number of search operators can be useful for your content marketing research. Google search is often the first point of contact for content marketers who want to do research. Google search operators in content marketing This query will give you a copy of the page currently stored by Google, indicating the time of collection. This can be useful to make sure that Google is indexing your site, and to check if its latest updates have already been cached. With the cache search engine, you can get the latest copy that Google has of a particular domain or URL. Check the latest cache of your domain or URL But it allows you to remove all sections of a website from search results that you don’t want to see, such as a particular category or subdomain. These could be keywords such as “dev” or “staging”, for example. This search command looks for a domain but uses the exception operator “-” in combination with the operator “inurl:” to remove all URLs containing a certain keyword. If you want to do the opposite and remove subdomains from your search, you can use a different Google search provider. If a result appears that should not show up in Google, you can find ways to fix the problem. You will also see the number of available results for that domain, which can be especially useful for large websites. With this operator you can quickly retrieve results from a specific domain. Check the indexing of the domain URL using Google There are a number of Google search commands that can help you perform technical domain audits individually or in combination.īy applying specific search syntax, you can analyse website issues in even greater depth.īelow are some examples of how you can use Google’s advanced search operators for your technical SEO: 1. Google search operators for technical SEO
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